The Future of Produce Sales
Starts Here
Produce OS is a dedicated sales operating system for fresh produce teams, part of the Reserva product family, built to help operators sell smarter, coordinate faster and act with better market context.
Try every feature FREE for 45 days! Then keep using Produce OS on a limited free plan or upgrade as your team grows.
Built for Produce Teams
Order management, inventory tracking, pricing, invoicing and execution workflows designed around how produce businesses actually work.
Scale as you Need
Use Produce OS alongside accounting tools like QuickBooks today, then move into full Reserva ERP when your complexity demands it.
Per-user Pricing
Simple seat-based pricing that scales naturally with your team and keeps adoption friction low.
Plans Built for How Produce Teams Grow
Start with the essentials. Unlock intelligence as you grow. Add communications and automation when coordination becomes the bottleneck.
For exploring the platform and keeping a lightweight operating workspace.
Keep using Produce OS after your trial with intentionally limited capacity.
- Order management
- Inventory tracking
- Promotions / Pricing
- Invoicing
- Basic dashboards
- Limited records and activity volume
- Email communications included for customer follow-up
- No integrations, market data or AI
A lightweight OMS + inventory system for small produce teams.
Best for solo operators and small teams that need control without ERP heaviness.
- Everything in Free, with higher limits
- Full order workflows
- Inventory tracking and stock visibility
- Promotions and pricing management
- Invoicing workflows
- Basic document management
- PACA verification
- Blue Book Lookup
The produce operations platform for teams that need intelligence and better decision support.
Ideal for growing teams managing more volume, more coordination, and more decisions.
- Everything in Starter
- Market Intelligence
- Advanced document workflows
- Outbound email, SMS and WhatsApp usage
- Gmail, Office 365 and Slack integrations
- Relationship Intelligence (ROLODEX)
- Accounting handoff / export for tools like QuickBooks
For teams that want communications, automation, and AI working directly inside operations.
For high-touch sales and operations teams turning Produce OS into their daily command center.
- Everything in Professional
- Full communications hub
- Gmail, Office 365 and Slack integrations
- Linked email, SMS and WhatsApp workflows
- Integrate your own mobile phone number for WhatsApp communications
- Shared communication history tied to records
- Expanded document automation
- Full AI copilot access
- Autonomous agent workflows
Enterprise ERP Customers
Already on Reserva Enterprise ERP? Produce OS is included at no additional cost as your modern companion workspace for execution, communication and visibility.
How Produce OS Scales With Your Team
Start with core operations first, then layer in intelligence, communications and automation as your team grows.
Start With the Essentials
Core workflows like orders, inventory, pricing and invoicing are the acquisition layer. That’s where teams begin building trust and habit.
Unlock Intelligence as You Grow
Market Intelligence, PACA verification, Blue Book, and richer document workflows become more valuable as operational complexity and volume increase.
Add Communications and AI When Speed Matters
The biggest leap in value comes when Produce OS doesn’t just track work: it helps your team communicate, automate and move faster.
Everything Your Produce Business Needs to Operate and Grow
Compare capabilities across plans and find the right fit for your team.
| Capability | Free | Starter | Professional | Growth |
|---|---|---|---|---|
| Order management | ✓ | ✓ | ✓ | ✓ |
| Inventory tracking | ✓ | ✓ | ✓ | ✓ |
| Promotions / pricing | ✓ | ✓ | ✓ | ✓ |
| Invoicing | ✓ | ✓ | ✓ | ✓ |
| QuickBooks-style accounting handoff | — | — | ✓ | ✓ |
| Market Intelligence | — | — | ✓ | ✓ |
| PACA verification | — | ✓ | ✓ | ✓ |
| Blue Book Lookup | — | ✓ | ✓ | ✓ |
| Advanced document workflows | — | Basic | Advanced | Advanced+ |
| ✓ | ✓ | Advanced | Advanced+ | |
| SMS | — | — | Limited | Full |
| — | — | Limited | Full | |
| Gmail integration | — | — | ✓ | ✓ |
| Office 365 integration | — | — | ✓ | ✓ |
| Slack integration | — | — | ✓ | ✓ |
| AI copilot | — | — | — | ✓ |
| Autonomous agents | — | — | — | ✓ |
| Own WhatsApp Mobile number integration | — | — | — | ✓ |
Frequently Asked Questions (FAQs)
A few things produce teams usually need to know before getting started.
Why is "Pricing Per User"?
Because Produce OS creates value at the operator level. Seat-based pricing keeps adoption simple and scales naturally as your team uses the platform more deeply.
What happens after the 45-day trial?
You can subscribe to a paid plan, or continue on the limited Free plan if you want to stay in the ecosystem without unlocking communications, integrations and AI.
Can I use Produce OS without a full ERP rollout?
Yes. That’s the point. Produce OS is designed for teams that want strong operational workflows before they are ready for a full ERP implementation.
Does Produce OS replace accounting software?
No. Produce OS is ERP-light. It is meant to work alongside accounting tools such as QuickBooks until you’re ready for a full ERP.
What happens when I outgrow Produce OS?
That’s a good outcome. As your business becomes more complex, Reserva can migrate you into the full ERP platform with deeper finance, workflow, and operational controls.
Is Produce OS included for Reserva ERP customers?
Yes — for Reserva Enterprise ERP subscribers, Produce OS is included as a companion benefit.
Start With the Operating System your Produce Team Actually Needs Today.
Produce OS is built to reduce friction now and expand with you later.