The Future of Produce Sales
Starts Here
Start with the essentials at no cost. Upgrade anytime as your team grows and your needs evolve or keep the FREE plan forever
Built for Produce Teams
Order management, inventory tracking, pricing, invoicing and execution workflows designed around how produce businesses actually work.
Scale as you Need
Use Produce OS alongside accounting tools like QuickBooks today, then move into full Reserva ERP when your complexity demands it.
Per-user Pricing
Simple seat-based pricing that scales naturally with your team and keeps adoption friction low.
Plans Built for How Produce Teams Grow
Start with the essentials. Unlock intelligence as you grow. Add communications and automation when coordination becomes the bottleneck.
For exploring the platform and keeping a lightweight operating workspace.
Free forever
- Limited to 1 user
- Order management
- Inventory tracking (Limited)
- Invoicing (Preview)
- Price Lists Management
- Price Lists Broadcasting via Email
- Basic dashboards
- Email communications included for customer follow-up
- Market Data
A lightweight Order and inventory management system for small produce teams.
Best for small operators and small teams that need control without ERP heaviness.
- Everything in Free
- Unlimited users
- Deal orchestration
- Full order workflows
- Full Inventory Tracking
- Price Lists Broadcasting via SMS
- Invoicing, Payments and Credit Notes
- Document management (Attachments)
- PACA verification
- Blue Book Lookup
The produce operations platform for teams that need intelligence and better decision support.
Ideal for growing teams managing more volume, more coordination and more decisions.
- Everything in Starter
- Market Intelligence
- Advanced document workflows
- Vendor Management
- Vendor Price Lists
- Price Lists Broadcasting via WhatsApp
- Lot Incidents
- Lot Expiration Dates
- Online Ordering
- Partner Portal
- WhatsApp Messaging (shared)
- Outbound email, SMS and WhatsApp usage*
- Gmail, Office 365 and Slack integrations*
- Relationship Intelligence (ROLODEX)
- Quickbooks Integration: Export accounting activity to Quickbooks
For teams that want communications, automation, and AI working directly inside operations.
For high-touch sales and operations teams turning Produce OS into their daily command center.
- Everything in Professional
- Full communications hub
- Linked email, SMS and WhatsApp workflows*
- WhatsApp (link your own WhatsApp number)
- Shared communication history tied to records
- Expanded document automation
- Full AI copilot access*
- Autonomous agent workflows*
- Trade Intelligence (Enriched shipping data)
Try Before You Commit!
Explore Produce OS with access to core features and workflows. Advanced capabilities marked with (*) are available only on paid plans.
How Produce OS Scales With Your Team
Start with core operations first, then layer in intelligence, communications and automation as your team grows.
Start With the Essentials
Core workflows like orders, inventory, pricing and invoicing are the acquisition layer. That’s where teams begin building trust and habit.
Unlock Intelligence as You Grow
Market Intelligence, PACA verification, Blue Book and richer document workflows become more valuable as operational complexity and volume increase.
Add Communications and AI When Speed Matters
The biggest leap in value comes when Produce OS doesn’t just track work: it helps your team communicate, automate and move faster.
Everything Your Produce Business Needs to Operate and Grow
Compare capabilities across plans and find the right fit for your team.
| Capability | Free | Starter | Professional | Growth |
|---|---|---|---|---|
| Order management | ✓ | ✓ | ✓ | ✓ |
| Inventory tracking | ✓ | ✓ | ✓ | ✓ |
| Promotions / Pricing | ✓ | ✓ | ✓ | ✓ |
| Invoicing | ✓ | ✓ | ✓ | ✓ |
| Market Data | ✓ | ✓ | ✓ | ✓ |
| ✓ | ✓ | Advanced | Advanced+ | |
| Deals orchestration | — | ✓ | ✓ | ✓ |
| PACA verification | — | ✓ | ✓ | ✓ |
| Blue Book Lookup | — | ✓ | ✓ | ✓ |
| Advanced document workflows | — | Basic | Advanced | Advanced+ |
| SMS | — | Limited | Limited | Full |
| QuickBooks-style accounting handoff | — | — | ✓ | ✓ |
| Market Intelligence | — | — | ✓ | ✓ |
| — | — | Limited | Full | |
| Gmail integration | — | — | ✓ | ✓ |
| Office 365 integration | — | — | ✓ | ✓ |
| Slack integration | — | — | ✓ | ✓ |
| AI copilot And Autonomous Agents | — | — | — | ✓ |
| Trade Intelligence | — | — | — | ✓ |
| Own WhatsApp Mobile number integration | — | — | — | ✓ |
Frequently Asked Questions (FAQs)
A few things produce teams usually need to know before getting started.
Why is "Pricing Per User"?
Because Produce OS creates value at the operator level. Seat-based pricing keeps adoption simple and scales naturally as your team uses the platform more deeply.
Is Produce OS really free?
Yes. You can use the Produce OS Free plan for as long as you want. There’s no trial period or expiration date. As your business grows, you can upgrade to a paid plan to unlock additional features, collaboration tools, integrations, market intelligence, AI and more.
Can I use Produce OS without a full ERP rollout?
Yes. That’s the point. Produce OS is designed for teams that want strong operational workflows before they are ready for a full ERP implementation.
Does Produce OS replace accounting software?
No. Produce OS does not replace accounting software. It is meant to work alongside accounting tools such as QuickBooks, feature which is accessible starting on Professional plan.
What happens when I outgrow Produce OS?
That’s a good outcome. As your business becomes more complex, Reserva can migrate you into the full ERP platform with deeper finance, workflow and operational controls.
Is Produce OS included for Reserva ERP customers?
Yes. For Reserva Enterprise ERP subscribers, Produce OS is included as a companion benefit for FREE.
Start With the Operating System your Produce Team Actually Needs Today.
Produce OS is built to reduce friction now and expand with you later.